Children are generally recognized by both industry and government to be a vulnerable or special audience when it comes to advertising. On June 28, 2023, a new advertising code will be coming into effect as released by Ad Standards Canada. It is intended to expand upon legislative, regulatory, and self-regulatory regimes that already exist in Canada (including in Quebec). In addition, on April 25, 2023, Health Canada provided a policy update on restricting food advertising primarily directed at children.

Read the full legal update here.