As global rates of obesity and related diseases continue to rise, consumers around the world are becoming more health conscious, and are expecting their food products to reflect their desire for healthier options. A recent Nielsen Global Health and Wellness Survey found that, of the 30 000 people across 60 countries surveyed, 49% consider themselves overweight and 50% are actively trying to lose weight. Consequently, consumers are seeking out healthier food choices and are increasingly considering the health and nutrition claims made by manufacturers. It is therefore concerning that only 63% of the global Nielsen respondents actually trust the health claims currently made on food and beverage packaging.

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